Uber launches grocery delivery

Uber Technologies is diving into the grocery delivery business and is targeting specific Canadian cities to help launch these activities.

The San Francisco-based technology giant announced Tuesday, July 07th that its users in Montreal and Toronto can now order groceries through its Uber and Uber Eats applications.

“They will be able to place orders at local merchants and receive them within one to two hours,” Daniel Danker, who heads the Uber product team, told the media.

The company’s push into the grocery business comes after Uber announced in November 2018 that it was hiring a grocery products manager in Toronto. The company kept the position secret, but a year later, Uber’s potential interest in grocery service again became a hot topic when it announced it was acquiring a majority stake in the young Chilean grocery delivery company Cornershop.

Cornershop will be Uber’s partner in the grocery delivery business, which will be launched in more than a dozen Latin American cities alongside Canadian markets.

Uber believes it can displace some of the competition because it sees grocery shopping as a natural extension of its fast-growing food delivery service and as a way for the company to become a one-stop shop for every meal.

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